Business
Fitness Industry Council Of Canada Responds To Budget Decision Not To Include Exercise
The federal government’s decision to decline the proposal to have gym memberships and services as a tax deduction included in the budget is a huge disappointment for Fitness Industry Council of Canada (FIC) and all Canadians. “We understand that there were a lot of demands on the government in this budget, but the ask wasn’t…
Read MoreThe Future FIT PRO: 6 Steps to Level Up Your Leadership and Career
A woman of influence and famous female leader, Eleanor Roosevelt, is credited to have said: “The future belongs to those who believe in the beauty of their dreams.” It may seem strange and be a struggle for you to imagine this as possible, after the year+ of discouragement and disparity we have lived and continue to push through individually and collectively…
Read Morecanfitpro 2021 online: Virtual Trade Shows
One year after the pandemic officially began, it is hard to believe that many businesses are still closed while others are operating at fifty percent or less capacity. Corporate budgets have more allocation in technology investment larger investment into technology. From small businesses to large corporations, annual budgets indicate an increased allocation to technology solutions…
Read MoreBusiness Member Spotlight: Love Your Body Fitness
What is your business name? Love Your Body Fitness Tell us about your business? At Love Your Body Fitness, we teach Women (especially moms) to prioritize themselves, reach their fitness goals, and feel great about making themselves their topmost priority. We provide Personal training, Partner personal training, Yoga, Corporate fitness, Online group fitness, In-person group…
Read MoreBIPOC in Fitness With Amina Khan
Name: Amina Khan Religion: Muslim Country of birth: Canada Cultural background: Canadian-born Muslim woman with Indian heritage. How would you describe how you grew up? Growing up as a visibly Muslim woman and ethnic minority, I always felt I had to work harder to prove I belonged amongst white classmates, friends, and peers. How would…
Read MoreThe Value Beyond the Screen
The Functional Movement Screen surveys seven fundamental movement patterns to help determine an individual’s current movement abilities. And while this information is a wealth of valuable knowledge, it’s also important to look beyond the screening process itself to understand the true value of the FMS. Let’s take a look at some of the broader benefits…
Read MoreThe Ride by Keiser Hits the Home Market, and You Can Too!
A common message shared by fitness professionals with their clients has been: “I am here for you – – and we are in this together.” Now more than ever, the desire for togetherness and connection has multiplied. This last year has been incredibly tough on fitness professionals and fitness businesses around the world. I felt…
Read MoreFIC Asks Federal Government to Make Physical Activity Tax Deductible
February 9, 2021 – Fitness Industry Council of Canada (FIC) has taken its most powerful stance to improve the lives of Canadians, asking the federal government to include fitness memberships and services as a medical cost on our personal taxes. This tax incentive would elevate Canada as a global leader by becoming a nation that…
Read MoreVirtually Awesome – Online Classes for Kids
I’m not going to lie. I was the first to reject the idea of online kids classes. Business coaches have been telling me since 2012 to launch an online studio, and it didn’t feel right. For me, teaching children isn’t just about sweat, squats and scalability. I pursued a career in Physical Education and launched…
Read MorePlanning for Program Diversity – How Your Offerings Dictate Your Audience
The conversation of diversity and inclusion in the fitness industry continues to grow. Fostering diversity and inclusion in our industry so that everyone has a seat at the table and the opportunity to have their voices heard is a valuable and progressive step. Attracting, engaging and retaining a more diverse audience will strengthen and benefit…
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