Business
Back to Base: Orangetheory® Safe Re-opening Strategy
BY MICHELE NESBITT – NATIONAL FITNESS DIRECTOR, ORANGETHEORY® FITNESS CANADA Like everyone in Canada and throughout the world, Orangetheory® Fitness was caught off guard by the COVID-19 pandemic that swept the globe in February and March. On March 16, 2020, with the support of our Franchise Advisory Council of Canada and network of local franchise partners, we…
Read MoreHow Fitness Companies Should Adapt, Pivot and Respond In A Changed World
Merrithew™ Co-founder and CEO Lindsay G. Merrithew shares his insights on the opportunities and challenges ahead for fitness professionals and studio owners. None of us were prepared for a pandemic. While businesses plan for all sorts of contingencies, a pandemic wasn’t something we’d ever imagined, let alone prepared for. Now several months into our respective…
Read MoreTop 3 Online Virtual Platforms to Train Your Clients for Non-Techs
Everyone can agree that when gyms re-open, the fitness landscape will not be the same as it was before. Virtual training is now the new normal, allowing you to train clients from anywhere in the world and at anytime. The biggest questions fit pros are asking today is….”If I’m not comfortable with technology, how can…
Read MoreVirtual Fitness in the COVID-19 Era
It’s no secret that Canadians have been less active as a result of measures to stay at home during the COVID-19 pandemic. You’re most probably sitting at home right now, not commuting to work or school, not going out socially or even training at a gym. This sedentary lifestyle could not only have a negative…
Read MoreShifting Your Services Online— How To Protect Your Business & Your Clients
The world has been turned upside down by the COVID-19 global pandemic and this includes your role as a fitness professional. As you navigate your way through the ‘new normal’ you’re likely wondering: how do I transition my in-person services to an online offering, whether it be a short-term solution or a new career opportunity? As fitness professionals, we rarely think…
Read MoreHow A Great Leader Creates A Better Vibe Within Their Tribe
With a global pandemic underway, and concerns over our own health, safety and personal and professional security mounting, doubt, anxiety, and fear distract us from being at our best as leaders. This is a time of unprecedented knowing; knowing what to do, how to do it and when to pivot and change course and all…
Read MoreYou can’t quarantine Zumba
YOU CAN’T QUARANTINE JOY. YOU CAN’T QUARANTINE MOVEMENT. YOU CAN’T QUARANTINE ZUMBA. In recent times we have become accustomed to disruption in the fitness industry, often coming from technology and other industries that look to play in our arena. However, the challenges of the Covid-19 pandemic forced us to reimagine our instructor networks (Zumba and…
Read MoreMastering Effective Employee Engagement™
BY SGT KEN® AND STEPHANIE WEICHERT Leadership expert John C. Maxwell says, “Change is inevitable. Growth is optional.” Thriving depends on how businesses view change. Change can create an obstacle or an opportunity. If viewed as positive, change can be the impetus for strategic growth. It is during tough times that we see some businesses fall apart and…
Read MoreWinning strategies that 4,000+ studio owners are using to protect cash, serve clients, and grow during COVID-19
We all know it’s a challenging time in the fitness industry. Studio and gym owners are getting a lot thrown at them at once. Clients ghosting or putting themselves on hold, the economy’s partially shut down, cash flow’s getting tight (and tighter), and everyone has to keep going despite the uncertainty. And your clients and…
Read MoreBuild an In-Demand Online Brand
The fitness industry has been rocked over the last few weeks with in-person training no longer being an option for most of us. Physical gyms and fitness studios have been shut down indefinitely, and there’s been a huge uptick in creating online fitness programs to support clients who are staying home. According to the 2019 Personal…
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