Business
How To Create More Diverse and Inclusive Fitness Marketing
When was the last time you took a moment to pause and reflect on who you are attracting to your facility and how you can use your fitness marketing imagery to be more inviting and inclusive with your brand image? In this blog, we share insights and perspectives from three industry experts on creating more diverse…
Read MoreCelebrating and Elevating Women Fitness Business Leaders
October is Women’s History Month in Canada. This is a time to celebrate the women and girls who are making a difference and helping us move forward towards a better, more inclusive Canada (Government of Canada, 2020). Women in Leadership is one of our canfitpro diversity, equity and inclusion pillars and an important priority for…
Read MoreTech-Powered Success Stories: Canadian Fitness Businesses on the Rise
By Len Fridman, special Canfitpro contributor The fitness industry is thriving, despite the challenges posed by the ever-evolving economy and the lingering shadows of a global pandemic. The Canadian fitness landscape is experiencing a remarkable surge, with gym, health, and fitness clubs collectively raking in a whopping $4 billion in revenue. What’s even more astonishing…
Read MoreIncreasing your Business Longevity with a Growth Mindset and Activity Aging Strategy
As owners and managers of clubs and studios, we are keenly aware that the arrival of September marks the advent of the second busiest month in our calendar. This period witnesses a collective return to established fitness regimens, as members reintegrate into their familiar routines. With September assuming the role of a “second fresh start”…
Read MoreEmbracing Collaboration and Connection for Sustainable Business Growth
The fitness industry, like all industries, is in a constant state of flux, undergoing disruptive changes as new talent enters the workforce and familiar faces bid farewell. Simultaneously, the evolving needs of individuals in pursuit of personal well-being are reshaping the landscape. To ensure longevity and success, it is crucial for businesses to adapt, shift…
Read MoreUsing the Principles of Active Recovery to Support a Thriving Fitness Business
Active recovery was the fifth top trend on canfitpro’s Top 10 Fitness Trends for 2023. Fitness professionals appreciate the significance of active recovery for maintaining a healthy mind and body. Active recovery does not mean “do nothing”, rather, alternative types of exercise that support your body in an effort to optimize function and performance, promote…
Read MoreFitness Professionals’ Responsibility to Truth and Reconciliation – 3 Ways to Take Action
Diversity, equity, and inclusion at canfitpro isn’t just a blog post, an image, or a tweet. Diversity, equity, and inclusion are priorities for our organization. We believe and value how important it is to create an open and caring community that extends beyond the walls of canfitpro. We hope that our actions will influence and inspire…
Read MoreWelcome to canfitpro 2023 Global Conference and Trade Show!
It’s been 30 years since canfitpro got its start…three decades of providing training and certification to fitness professionals and uniting the industry. In 30 years, canfitpro has grown to include more than 25,000 certified fitness professionals and 100,000+ members. It has taken courage to go through the ups and downs of the industry throughout these…
Read MoreBridging the Health Care Gap Through Building Credibility and Relationships
The results are in: “Inactivity is costly, and exercise means big savings”. In a landmark global report on the impact of the health and fitness sector, the Health and Fitness Industry was proven to have a “profound” economic and social impact on countries all around the world. This report also showed that inactivity is costly,…
Read MoreTips to Win Your Fitness Business Game from Award Winning Fit Pros
Spring is here – a time for renewing, refreshing, and revamping our business strategies, systems, and routines. What is working? What needs some attention and nurturance this season? Whatever season your fitness business or career is in – whether you are just starting, a long time veteran or just looking to get out of a…
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