Business
Painless Prospecting: How to Talk to New Leads and Book Consults!
Are you a smooth prospector, or does the thought of approaching and talking to new people make you cringe? Do you depend upon others for leads? Prospecting for new clients is like dating – scary, awkward, and sadly often involves rejection! But if you want to grow your business, it’s time to get some game!…
Read MoreMillennials and Baby Boomers: Cashing In On Their Unique Purchasing and Fitness Behaviors
By Mark Williamson, Co-Founder of ClubIntel If your fitness business finds itself bewildered by the conflicting beliefs and behaviors of Baby Boomers and Millennials, you are not alone – this has been a hot topic among club operators for the past few years. These two generations differ attitudinally and behaviorally, especially when it comes to…
Read MoreBe Memorable: Sharing knowledge with clients increases their success
By Claudiu Popa, PTS, OAS As certified personal trainers, we all have our individual notions and even catch phrases that clients associate with the pursuit of fitness. Chances are, you even make a point of repeating some of these at the start of a new session or before delving into a new exercise. If so, keep…
Read More