Business
2022: The Fitness Rebrand
By Sheldon McBee The opportunity to attract new members and retain the ones we have can take an incredible shift in 2022. We are clearly moving to the other side of an awful pandemic that challenged how we do business. Our prospective and current members come to us guide them to overcome a challenge. That…
Read MoreBIPOC In Fitness: FUNK ROBERTS
Name: Funk Roberts Religion: Christian Country of Birth: Canada Share details about your cultural background I am Guyanese. My parents and family are from Guyana in South America. How would you describe your childhood/how you grew up? I grew up in Scarborough as a pre-teen in the McCowan and Eglington area and went to a…
Read MoreBIPOC In Fitness: Andriana Crawford
Tell us about yourself and how you got involved in the fitness/health & wellness industry? I was always an athlete growing up. I played rep soccer and danced for most of my life. Even now, I do yoga, roller skate, dance, and strength training. I just love moving! I did my yoga training two years…
Read MoreTurning Your Passion for Healthy Living into a Fitness Business
By TJ Sadler There is no doubt that the past decade has been marked by entrepreneurship in Canada, where 80% of people who start businesses do so because they feel it is their life’s passion. If healthy living has always been important to you and you’d like to share this excitement with others the thought of starting…
Read MorePromoting Yourself and Your Services
Word of Mouth Marketing Can Be Your Greatest Asset As fitness professionals, ample time is spent on managing your business and working with your clients and finding time market yourself or your services can be difficult—even tiresome. The good news is that you don’t necessarily need to invest time or money into marketing campaigns, search…
Read MoreBIPOC In Fitness: ADENIKE CHARLES
Name: Adenike “Nike” Charles Religion: Christian Country of birth: Canada Share details about your cultural background My parents are both Nigerian. They moved here in 1972 and we moved back for 5 years in 1982 and returned in 1987. How would you describe your childhood/how you grew up? We grew up with lots of love…
Read MoreWhat will fitness look like in 2022?
canfitpro Fitness Trends survey predicts mind-body fitness for anyone, anywhere By Maureen ‘Mo’ Hagan, COO canfitpro (originally posted on GoodLife Fitness) Increased sedentary time during the pandemic has affected our overall health. Remote work, home-schooling, shelter in place measures and the closure of fitness, recreation and sport facilities and programs are contributing to more sedentary…
Read MoreBIPOC In Fitness: Daniela Goode Thomas
Name: Daniela Goode Thomas Religion: Christian Country of birth: Canada Share details about your cultural background I was born and raised in Canada, however, I identify as Jamaican via the heritage and of culture my parents, who immigrated to Canada in the 1970s. I absolutely love my Jamaican background, and I believe that it gives…
Read MoreIntuitive Goal Setting: Bring the Joy Back!
By Antonio Montes As another year comes to an end, it is the perfect time to reflect on the goals you set for yourself and what ended up happening. Odds are you hit some of your goals but fell short in others. Regardless of the outcome, the goals we set for ourselves mean little to nothing if they are not truly aligned with…
Read MoreCanada’s ACTION Plan
By Sara Hodson No one could have imagined the explosion of online fitness when the world shut down in March 2020. No one could have foreseen this would not be short-lived, that the pandemic would persist, forcing the fitness industry into upheaval and rapid change. We had to adapt quickly – my own business, LIVE WELL Exercise…
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